Case Study
YIM! App
The Brief
Tell the world, change the world. YIM! (“why I am”) is what social media was meant to be - express the unique YOU beyond the reach of toxic trolls and nattering nabobs. “Finding a safe place on the Internet is like finding water in the desert.” (Chris, Harborfields HS)
The Role
Development and Creative; User Experience, Information Architecture, Content Strategy, User Research, Visual and Interaction Design, Ionic App Development, Project Management
The Challenges
- Build an experience that's fun, yet sincere
- Setup user groups to vet concepts and refine experience
- Deliver on Android/iOS withing 3 months via Ionic Framework
