Content section

YIM! App

The Brief

Tell the world, change the world. YIM! (“why I am”) is what social media was meant to be - express the unique YOU beyond the reach of toxic trolls and nattering nabobs. “Finding a safe place on the Internet is like finding water in the desert.” (Chris, Harborfields HS)

The Role

Development and Creative; User Experience, Information Architecture, Content Strategy, User Research, Visual and Interaction Design, Ionic App Development, Project Management

The Challenges

  • Build an experience that's fun, yet sincere
  • Setup user groups to vet concepts and refine experience
  • Deliver on Android/iOS withing 3 months via Ionic Framework